Doing the Most Good, Digitally

The site features four incredibly moving videos of a handful of beneficiaries of Salvation Army support telling their stories of how the organization helped them, demonstrating where donor dollars go.

Hood says the annual report has been well received and, in some cases, transformative. Without revealing the name of the institution, he told of a group of folks in the communications department at a major national university who watched the annual report as a team to determine if it was something they wanted to do at the school. After watching the video on the youth-intervention program at the Salvation Army chapter in Hilo, Hawaii, a member of the team who was a proclaimed atheist told his colleagues that the annual report might make him a believer again.