Salesian Missions Launches First-ever National Awareness Campaign

Campaign commercials were filmed on location at the Salesian Missions New Rochelle, NY, headquarters in April 2009, and will run for five weeks beginning June 15. The commercials, already available on the campaign website and YouTube, can be viewed on such stations as A&E, CNN, Discovery and the Travel Channel as well as other national cable stations. The campaign commercials invites viewers to go to the campaign website to answer the question, "What's your mission?"

By using real people to ask the audience "What's your mission?" the call to action is strong and sincere. To answer the call to action, the audience is given the campaign website address: FindYourMission.org. The new campaign website allows site visitors to find their missions through an interactive tool that highlights the work Salesian Missions does in more than 130 countries around the world.

The website reads: "No matter what issue or country around the world tugs at your heart, Salesian Missions supports what you care about most."

To answer the question "What's your mission?" go to FindYourMission.org today.

ABOUT SALESIAN MISSIONS: Salesian Missions is headquartered in New Rochelle, NY. The mission of the U.S.-based nonprofit Catholic organization is to raise funds for its international programs that serve youth and families in poor communities around the globe. The Salesian missionaries are made up of priests, brothers and sisters, as well as laypeople - all dedicated to caring for poor children throughout the world in more than 130 countries, helping young people become self-sufficient by learning a trade that will help them gain employment. To date, more than 3 million youth have received services funded by Salesian Missions. These services and programs are provided to children regardless of race or religion. To date, more than 5 million Americans have contributed financially to this work. For more information, go to www.findyourmission.org