Rice University finds that it doesn't matter how much recent graduates give, as long as they get into the habit of giving.

By Kevin J. Foyle

As we begin another cycle in our fundraising program, we reflect on the initial success of this initiative. The retention of first-time donors has increased by nearly 25 percent in the past two years, overall participation by the 10 youngest classes is up to 27 percent, and we continue to receive accolades from our volunteers and donors for our innovative approach to soliciting and recognizing them for their

consecutive contributions. Also, the the number of hits on our various Web pages has increased, as well as contributions received online. With the new young alumni mantra to “Give Every Year, Any Amount, Anywhere,” the numbers are showing a solid growth with this critical segment, building a solid foundation for years to come.

Kevin J. Foyle, CFRE, is the senior director of development at Rice University in Houston. He can be reached at kfoyle@rice.edu.