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Senior Editor, FundRaising Success
Editor, FS ADVISOR
P.S. What type of response are you receiving to e-mail efforts -- in both dollars and action taken? E-mail your comments to email@example.com.
P.P.S. IN THIS ISSUE: Look for FS ADVISOR'S Direct Mail Spotlight, a new section that examines direct-mail packages gleaned from the Target Marketing Group's own Who's Mailing What! Archive, a direct-mail library of more than 20,000 fundraising packages from every sector in the nonprofit world. Each issue will profile a new piece's creative, design, copy and overall marketing approaches. For more information, visit http://www.whosmailingwhat.com