Is It Time for a Check-up?
Set up front-end access tools, reporting systems and dashboards to monitor your charity’s performance. The addition of these benchmark reports will push your charity’s fundraising efforts far ahead.
Pegg Nadler is principal of Pegg Nadler Associates Inc., a New York-based database-marketing consultancy. She also is chair of the Direct Marketing Association Nonprofit Federation. She can be reached at firstname.lastname@example.org.