Reeher, RuffaloCODY Partner to Improve University Annual-Fund Management

The joint sales and marketing agreement allows higher-education annual-giving leaders to benefit from RuffaloCODY’s ability to manage multiple fundraising channels while giving them access to the Reeher Platform, which provides the tools to evaluate and coordinate those tactics to improve performance. Institutions will have better visibility to current and historical performance, and that data will help them make more informed decisions on targeted communication tracks, appropriate communication channels and resource allocation.