Links to Blog Posts You Should Read!
The Aunt Mabel Effect
"You know Aunt Mabel. Everyone has one. She may be related to you, or she may be your next door neighbor — she’s that sweet, endearing old friend that holds a special place in your heart no matter how busy you may be. Now imagine that you are doing your morning inbox check, and your favorite charity sent you an email. You notice it and you plan to read it eventually, but you keep skimming through your mailbox to see what else has arrived. There it is — an email from dear Aunt Mabel. And wouldn’t you know it, she is raising funds for a local charity and wondering if you will support her cause. Which email do you respond to? You guessed it — Mabel beats out your favorite charity nearly every time." Click here to read the full post.