Links to Blog Posts You Should Read!
Dig Yourself a Hole
"We all have ‘to do’ lists, private goals for the year, personal milestones, even diets, which we strive to meet to some degree or another. But when you make a big public commitment, something changes. You’ve put yourself under extra scrutiny and pressure. Your motivation level goes up, no matter how highly motivated a person you might already be in that private heart and soul of yours. Adding this kind of self-imposed pressure is not everybody’s cup of tea. It’s not for the faint-hearted. As [Seth] Godin says, you have 'nowhere to hide'! But if you’re courageous enough, it will pull out your best work. And that’s what your organization needs." Click here to read the full post.
Can You Merchandise Your Mission?
"Traditionally, charities have been wary of 'merchandising' for two reasons. First, we don't usually think of ourselves as being in the business of sales (although in many ways we are). Second, it's often hard to translate what we do into a discrete product or service. Third, we're (understandably) loath to encourage more restricted giving. However, more and more nonprofits are getting into the act because according to the online consulting firm, HJC New Media, good merchandising, also known as symbolic giving, can bring new and younger donors into the fold!" Click here to read the full post.