Links to Blog Posts Your Should Read!
Remember Why You Joined in the First Place
"Your constituents may have decided they want to receive updates from you on Facebook, but you are not the reason they are logging in. When you post a continuous newsfeed about your organization — what you want people to do and why they should support you — your constituents will eventually tune you out. It is our job as nonprofit communications staff to remember that this is a social media. We need to ask questions, engage our constituents, do things that start and continue conversations. We need our posts to fit comfortably between the picture of cousin Fred at the baseball game and Beth’s check in at the local bar." Click here to read the full post.
Nonprofit marketing 2.0: Outreach tips from your peers
"It is hard to transition from a siloed approach to fundraising, with direct mail, online and other departments all operating separately, to a nonprofit organized around the donor. You have to get leadership buy in, master organizational change and implement a bunch of business process changes. You may need new systems and technology. It hurts, but it’s worth it." Click here to read the full post.