Links to Blog Posts You Should Read!
Super easy improvement for your online fundraising
"Someone who's on a landing page is generally there expecting to take action. Creating distractions and side roads leads to elevated abandon rates." Click here to read the full post.
Concern in Haiti — The Results
"In January I posted about Concerns campaign on Facebook to mark the first anniversary of the disaster in Haiti. You can read that post here. They used Facebook to advertise and then directed people to their facebook page where they spoke (and clearly demonstrated) the impact they are making. Impact is so important for donors to hear about and I think Concern did a great job here in demonstrating it, on a platform that a lot of people use. Neil Rooney from Concern kindly offered to share the results of the campaign with me and allowed me to post it. Here is how it went for Concern ..." Click here to read the full post.