Baby, Come Back ...

Some people collect stamps, or coins, or salt shakers, or whatever. Me — I collect direct mail. Enough of it that the word "hoarder" has been spoken, but I'm not bad enough yet for an episode of that show on A&E.

I keep it because looking at the mail collectively, you see the ebb and flow of our industry. You can see what's currently working, what's falling out of favor or what's enjoying a revival. You can see all the different ways we adapt to new postal regulations that cramp our creative style or bust our budgets.