QR Codes for Supporter Engagement ... Do Your Homework!

Your homework
Try a homework assignment where you experiment with using QR codes as an engagement tool at your organization. Here are a few steps to help you in planning your experiment:

1. Start by thinking about using QR codes in conjunction with an existing program (mail, ad, signage, posters in your facility, etc). Perhaps place a QR code on a participant’s event bib; put it on a gala program and link to one of your inspirational YouTube videos; or use QR codes to link people to interesting areas of your website, i.e., event directions, list of donors, staff pages, your Facebook page, etc.
2. Now that you have your idea, create a QR code by visiting one of the free online QR code generators like Qurify.com mentioned above.
3. Distribute that QR code, or make it available so people can scan it.
4. Measure the response … how many visits, actions taken, donations made.

User behavior will play a significant role in determining how people use mobile to interact with organizations like yours. The steps above provide a road map for you to start experimenting and playing a role in discovering what works!

As a special reward for doing this homework, here is a link to a free mobile fundraising whitepaper.

I’d love to hear from you in the comments section below about any tests your organization has done with engaging supporters using QR codes. Happy experimenting!

Mark Sutton is president of Artez Interactive.