Q-and-A With Award Winners
What are some future professional pursuits of yours? High-school teacher and baseball coach. Or a CEO. We’ll just have to see how it plays out.
What were your greatest fundraising challenges? Getting people to relax and try new things. Fundraisers seem to be stuck in this mode of doing what works and forgetting to stick their heads up every so often.
What is the fundraising accomplishment you are most proud of? When The Leukemia & Lymphoma Society hired me in 2004, they claimed they wanted to raise $40 million by 2007. My team and I managed to reach that number a full year early, blowing away even my own most aggressive projections.
How would those close to you describe you? If they were being really honest, they’d first call me a pain in the butt but would quickly qualify that statement by also calling me smart and willing to try new things. I hope that they’d say I’m focused and tenacious.
Where did you grow up? Hot Springs, Arkansas
What is your fundraising experience? The seven years I’ve worked as director of direct marketing for Heifer International is my first experience as a fundraiser. Prior to Heifer, I spent 15 years working as a marketer in the for-profit sector.
What is your education? B.S. in communications from Southern Illinois University
Who are your role models? My mom. She loves life no matter what comes her way. She is strong, smart and absolutely convinced that all things are possible to those who try. I get such a boost from her!
Why did you choose fundraising as a career? After spending years in Chicago working hard to successfully market various products and services, I found myself hungry to do something that really mattered.
What are some future professional pursuits of yours? Continuing to grow Heifer’s DM program into a more diversified and integrated fundraising program.