Pulse: Shopping for a Better World

“It’s a win-win solution, particularly in this very challenging economic climate,” Ellegaard says. “Retailers want to increase customer loyalty and maximize their positive impact on society through corporate social-engagement tactics, while consumers are looking for ways to extend their charitable giving beyond what they would ordinarily be able to afford to give, especially during the holidays.”

In 2008, aGoodCause.com expanded into the U.S., U.K., Italy, France, Germany and the Netherlands.

“We just started in the United States,” Ellegaard says. “We raised a significant amount of money, and that mostly was from a small country like Denmark. I’m sure with the American way of giving, especially in a time of financial crisis, [it] will prove to be very significant.” FS

For additional information, visit www.agoodcause.com

Melissa Busch is the associate senior editor at FundRaising Success. Reach her at mbusch@napco.com