ProSpeak: Engaging Young Donors
Also don’t assume that, once you’ve made your connections, you can stop there. You must — as you would with any donor — continue to develop the relationship. Cultivate and visit with young donors to show how you admire their passion and how they can affect the work of the organization. Give them opportunities to rub shoulders with more veteran donors and community leaders. Listen to their ideas and make them feel connected to the mission. Offer them private meet-and-greets with board members before board activities; and invite them to work with staff to shape a strategic plan, etc.
In short, engage that young donor’s enthusiasm, passion to improve the community and desire to connect her personal network with the work you do, and you might be surprised by the result. You likely will develop a relationship that pays long-term returns.
Is it worth the effort? Absolutely. After all, these young donors aren’t young forever.
Derrick Feldmann is CEO of Achieve, an Indianapolis-based consulting firm for nonprofits.