ProSpeak: Adjusting to the New Face of Need
It may take a while, but eventually many of these people will get back on their feet. As a consultant who specializes in branding, I can assure you that by helping someone out of a jam during these critical times, they will favorably remember you and your organization long into the future.
Larry Checco is president of Checco Communications, a consulting firm that specializes in nonprofit branding, and author of "Branding for Success: A Roadmap for Raising the Visibility and Value of Your Nonprofit Organization." This article originally appeared in the Fall 2009 issue of Larry's Branding Bytes quarterly e-newsletter.