A Bloomin' Success
“It offers another vehicle to fundraise from your Web site,” Mura says. “It gives visitors another avenue to donate to the organization. If you’re going to go order flowers, you might as well do it through us and help us at the same time.”
In addition to 12 percent of each purchase value going to the nonprofit organization, flower customers are given the option during the purchase process to make an additional donation of $10 to $250.
“We find that on average this adds about 8 percent to what the nonprofits realize over the course of the year. So, in a sense, instead of 12 percent, in reality most of them are earning more like 20 percent,” Tolces says.
He estimates that participating organizations can expect to realize roughly $3,000 for every thousand members or donors to whom they promote the program. Organizations have the option to track purchases made on their page using a secure log-in to view who ordered flowers, their contact information, if they made a donation above and beyond their purchase, etc.
The program currently has about 70 participating organizations, including ALS Therapy Development Foundation; National Multiple Sclerosis Society, Illinois Chapter; Salvation Army, Central Territory; and the American Red Cross of Greater Chicago. For more information: http://affiliate.flowerpetal.com/nonprofit.