A Bloomin' Success

Flowerpetal.com, an online storefront that sells floral arrangements and gifts, is offering nonprofit organizations a service through which it will build them online storefronts that allow them to keep a portion of the proceeds from flower sales.

Pages are built free of charge by flowerpetal.com and customized to mirror the look and feel of the organization’s Web site — with its logo and navigation — and can be accessed using a personalized URL, e.g., http://chicagoredcross.flowerpetal.com. Twelve percent of the profits made from the sale of the flower arrangements on the Web page goes to the host organization. The company also waives the delivery charge for all purchases.