Nov. 8, 2005
By Abny Santicola, FundRaising Success
When it comes to privacy, the gathering of the data isn't the issue. It's what's done with the data that's controversial, says David Lamb, prospect research consultant for software and services provider Blackbaud Analytics.
- What information is collected?
- How will the personal information be used?
- How will the personal information be saved? How is it protected? Who will see it?
- Will the personal information ever be disclosed? Shared? Sold?
- Should users expect to be contacted only when permission is granted? Without permission? By third parties?
- When personal information is submitted, is there an implied consent granted? If so, what is implied?
- What other information (for example, demographic information) may be kept, used and shared?
Once you have a clear statement of privacy that answers these questions, the next key is to live by it. Lamb says that organizations in the past that have made statements of privacy but have failed to uphold them.
"So, after saying, 'We don't disclose your donor information to anybody,' they did. Make your statement, and tell your donors what you will and what you won't do with their information," he adds.