Preparing for Corporate Partnerships
After the program, the Food Bank invited bank employees to help sort the food, reinforcing the connection with the employees, which, in turn, helped them feel good about the companies they were working for and got them involved in the community without necessarily having to make a big volunteer commitment.
As the above example shows, corporate partners can bring an enormous amount more than just money.
“Companies can bring some important assets such as reaching new consumers that [an organization] might not be able to afford to reach on their own; they can bring employee volunteers that can be a new source of volunteer support and execution for the nonprofit partner,” Daw says.
Jocelyne Daw can be reached via e-mail at firstname.lastname@example.org
“Cause Marketing for Nonprofits: Partner for Purpose, Passion and Profits,” Jocelyne Daw (Wiley, 2006, $48) www.wiley.com/WileyCDA/WileyTitle/productCd-0471717509.html