Links to Blog Posts You Should Read!
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What’s missing from your appeals
"When my life flashes before my eyes someday—and I hope that’s very far in the future - I suspect it will be a series of small details, each of which stands for something meaningful. That’s because as humans, we experience the immense through the small. We relate to the historic through the personal." Click here to read the full post.
Two Ways to Win in Testing
"Direct-response testing is what makes fundraisers smart. Smarter than advertisers, who have nothing to go on but bogus, misleading research like surveys and focus groups. You'll get your money's worth from testing by doing two kinds of testing … " Click here to read the full post.