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Men v. Women: Who are the Best Planned Giving Prospects?
"Over the years, I’ve talked with planned giving professionals who believe men are the best [planned-giving] prospects because they are usually the primary money earners in most families and control family wealth. I’ve talked to others who have argued that women are the best prospects because they tend to outlive their husbands and, therefore, it is their will that will ultimately control most or all of a family’s assets." Click here to read the full post.