Links to Blog Posts You Should Read!
Fundraising Lessons from 'Gilligan's Island'
"Those wacky castaways [From 'Gilligan's Island'] were a lot like us fundraisers. We think some magic ingredient is going to take us where we want to go ..." Click here to read the full post.
A brand is not a lure (and customers aren’t fish)
"Brands that lack strategy often position themselves as lures to catch customers, as if customers were fish in the sea and brands were a higher form of trolling, the perfect shiny bait with fetching face and hooks aplenty." Click here to read the full post.