To the Point: What Can *YOU* Learn From Obama?
There’s no doubt that we are not the only, or in many cases, the leading, spokespersons for our causes. We are all just small nodes in a global conversation. Follow the model of the Obama campaign by 1) listening to what your stakeholders are saying about you; and 2) joining their conversations.
2. Millennials are the future.
If you weren’t already convinced, you should be now: Millennials rule! The fact is, they might well have decided the election. But if you’re like most nonprofit organizations, 15- to 25-year-olds don’t account for a significant portion of your donor base. You can’t afford to ignore these 75 million Americans. Find ways now to tutor and be tutored by these future leaders. This means, in part, learning their language, like how to communicate via social networks and text messaging. It also means being more open, immediate and transparent in all your communications.