Payless ShoeSource, Customers and The Nature Conservancy Partner to Raise Money to Plant 100,000 Trees to Help Rebuild Atlantic Forest
For the Holiday 2008 season, Payless launched Payless Gives Shoes 4 Kids, a first-ever national, grass roots initiative to give $1 million of free shoes -- through $15 gift coupons -- to American children of families in need. The company took a unique approach to the giving, partnering with more than 630 non-profit organizations across the nation, which distributed the free shoe coupons. This approach was important to directly reach those in need, to support localized non-profits and to ensure strong coverage in every state and the District of Columbia.
The Payless Green BOGO and the support of the Nature Conservancy's Plant a Billion Trees campaign is another example of Payless' philanthropic programs. For more information on the Plant a Billion Trees campaign go to www.plantabillion.org.
About Payless & Collective Brands, Inc.
Payless ShoeSource, Inc., a unit of Collective Brands, Inc., is the largest specialty family footwear retailer in the Western Hemisphere and is dedicated to democratizing fashion and design in footwear and accessories and inspiring fun, fashion possibilities for the family at a great value. As of the end of fourth quarter 2008, the company operated more than 4,500 stores. In addition, customers can buy shoes over the Internet through Payless.com(R) at www.payless.com.
Collective Brands, Inc. (NYSE: PSS) is a leader in bringing compelling lifestyle, fashion and performance brands for footwear and related accessories to consumers worldwide. The company operates three strategic units covering a powerful brand portfolio, as well as multiple price points and selling channels including retail, wholesale, ecommerce and licensing. Collective Brands, Inc. includes Payless ShoeSource, focused on democratizing fashion and design in footwear and accessories through its more than 4,500-store retail chain, with its brands American Eagle(TM), Airwalk(R), Dexter(R), Champion(R) and designer collections Abaete for Payless, Lela Rose for Payless and alice + olivia for Payless, among others; Stride Rite, focused on lifestyle and athletic branded footwear and high-quality children's footwear sold primarily through wholesaling, with its brands including Stride Rite(R), Keds(R), Sperry Top-Sider(R), Robeez(R), and Saucony(R), among others; and Collective Licensing International, the brand development, management and global licensing unit, with such youth lifestyle brands as Airwalk(R), Vision Street Wear(R), Sims(R), Lamar(R) and LTD(R). Information about, and links for shopping on, each of the Collective Brand's units can be found at www.collectivebrands.com.
About The Nature Conservancy
The Nature Conservancy is a leading conservation organization working around the world to protect ecologically important lands and waters for nature and people. To date, the Conservancy and its more than one million members have been responsible for the protection of more than 18 million acres in the United States and have helped preserve more than 117 million acres in Latin America, the Caribbean, Asia and the Pacific. Visit The Nature Conservancy on the Web at www.nature.org.
About Summer Rayne Oakes
Summer Rayne Oakes is a model-activist and spokesperson, resident expert, and youngest board of advisors for Planet Green, Discovery Network's new eco-lifestyle channel. The Cornell University graduate and environmental scholar has received media accolades including from Vanity Fair naming her a Global Citizen, Outside naming her one of the Top Environmental Activists, Cosmopolitan naming her Fun, Fearless Female of 2007, and CNN's Nicole Lapin nominating her as a "Young Person Who Rocks." Through her work as a consultant Summer Rayne advises companies and organizations, and works on sustainable development and environmental programs in the U.S. and abroad. In February 2009, she released her first book, Style, Naturally: The Savvy Shopping Guide to Sustainable Fashion & Beauty published by Chronicle Books. Her most recent role as consultant is with Payless ShoeSource as Eco-Consultant for the company's Zoe & Zac green brand, where she helps the company find innovative ways to create "fresh green fashion."