Payless ShoeSource, Customers and The Nature Conservancy Partner to Raise Money to Plant 100,000 Trees to Help Rebuild Atlantic Forest
Tropical forests are often called the "Lungs of the Earth," storing enormous amounts of carbon dioxide and releasing oxygen in the never-ending cycle of life, helping regulate the atmosphere and stabilize global climate. The Atlantic Forest, among the largest tropical forests in the world, has been degraded to only seven percent of its original size through such activities as coastal development, urban expansion, agriculture, ranching, exotic plantations and illegal logging.
"Our Plant a Billion Trees program is critical to restoring the Atlantic Forest and so far we have already planted 1.5 million trees," said Amy Golden, acting chief marketing membership & philanthropy officer for The Nature Conservancy. "This partnership with Payless is unique to our effort and is a first-of-its-kind for our organization to join with a mainstream retailer. We are thrilled to team up with Payless with its wide-reaching store chain, its engaged store associates and loyal customer base to work together for our cause and to help restore this important tropical forest."
About Zoe & Zac, and the Payless Reusable Shopping Bag
The Zoe & Zac green brand, just launched today in 1,000 Payless stores nationwide and Payless.com(R), is the first-ever affordable green line of footwear and accessories. Created to democratize green footwear and accessory products by making them affordable and accessible and to bring eco-consciousness to the mainstream, the new brand will launch with the Spring Collection featuring eight women's footwear styles, two handbags, three girl's shoes, as well as a range of jewelry and socks -- all items available for under $30 each.
The Zoe & Zac products are green because they are made from eco-friendly components and materials such as organic cottons and linen, natural hemp, recycled rubber outsoles, eco-friendly-EVA cushioning, and water-based glues for the shoes. Natural materials like dyed Tagua and Acai nuts are incorporated into the jewelry. The product packaging is eco-smart as well, utilizing 100 percent recycled shoe boxes and soy-based inks for the printing.