Partnership Bill of Rights

“As we approach the close of the year and look to what’s in store for in 2008, a mega trend that will continue to permeate the cause space is the move from transactional relationships to true partnerships. In this, partnership can and will be defined as a mutually beneficial and respectful relationship that meets the business goals and objectives of both partners while protecting and enhancing the overall mission of each brand. As you make resolutions to forge longer, stronger partnerships, here is a tool from my bag of tricks to help you get there … ”