What Your Donors Never Tell You
The bottom line is most donors won't tell us if they are unhappy — but they will make it clear by reducing or discontinuing their giving. Listen for these unspoken messages when you review your results; what is your donor file telling you?
And whatever you do, don't let the vocal minority do your strategic planning for you.
Pamela Barden is the creative juice and the copywriting machine behind PJBarden Inc. Pamela also serves on the FundRaising Success Editorial Advisory Board. You can follow Pamela on Twitter @pjbarden.