What Your Donors Never Tell You
Other times we are so thrilled with our own work that we forget to ask ourselves if the donors are equally as enthralled. You're not going to eventually wear them down by sending them the message over and over. If your response rates indicate a bored donor file, look at what donor are responding to and try to give them more of that.
I don't feel appreciated
Here's another message donors send by putting away their credit cards or checkbooks when they get our requests for support. "Why should I give you more money when you didn't bother to thank me for the last gift?" Or maybe you did send them receipts, but you didn't take the time to tell them that you were using the donation for what they requested.
Donors want to know that you received their gifts, you're using them as they asked and that they are really making a difference. If you aren't assuring your donors of these things, reassess your gift-acknowledgment program. This is especially critical for first-time donors but is important for your entire file.
I like being important to you
Few of us want to be "just one of the crowd." While we know that you aren't going to be able to fix the problem you are dealing with simply because of our donations, we want to know that our gifts are helping change the situation. Yes, need raises money, but "results" can prepare the donor to respond to your next request for another donation.
That's why "show and tell" is so critical in our donor communications. Show them what you are accomplishing through photos and captivating stories, and tell them that it's because of their gifts that these great things are happening. Your newsletter, annual report and even a small insert in your receipts are great places to include these messages.