What You 'Think' in Fundraising Can Kill You
Or at least destroy your results.
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Bottom line (if you agree with me on the above or not): Never make fundraising decisions based solely on what you think. Test, read about others' test results and learn what's working in the fundraising industry. Our opinions are interesting — but the proof is in the results.
Pamela Barden is the creative juice and the copywriting machine behind PJBarden Inc. Pamela also serves on the FundRaising Success Editorial Advisory Board. You can follow Pamela on Twitter @pjbarden.
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.