What It Takes to be a Fundraiser
I care
Do you genuinely care -- about your donors, and about the cause you are raising money for? We've all experienced from time to time a person who you can tell really, genuinely cares about his or her profession. Perhaps it's the car mechanic who goes out of his way to wipe a minute speck of grease off the door handle; or the restaurant manager who comes over to thank us for coming in, asks how we liked our dinner, and listens to our response. As a fundraiser, do you view donors as a means to an end or as wonderful partners who brighten your day? And are you passionate about the difference you are making by going to work every day?
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
