Turning Giving USA Into 'Giving to My Organization'
Principle No. 4: Read and ask 'what?'
I encourage you to go to Giving USA's website and download a free copy of the Giving USA 2012 Executive Summary. Read it (or at least pages 4 to 22) and ask yourself, "What?" "What does this information mean to me and my organization? What three things should I do differently today as a result of these findings? What will be different in 2013 as a result?"
I am in no way affiliated with Giving USA, so I have no dark motives for writing this article. I am always inspired to try new things after reading the annual report — and I suspect you will be, too. Americans are very generous people, and that heritage is reason enough to celebrate.
Pamela consults with nonprofits, helping them develop their fundraising strategy and writing copy to achieve their goals. Additionally, she teaches fundraising at two universities, hoping to inspire the next generation of fundraisers to be passionate about the profession. Previously, Pamela led the fundraising programs for nonprofit organizations. Pamela is a member of the Advisory Panel for Rogare, the fundraising think tank at Plymouth University’s Hartsook Centre for Sustainable Philanthropy, a CFRE, a graduate of Wheaton College (IL) and Dominican University, and holds a Doctorate in Business Administration from California Southern University. Contact Pamela at firstname.lastname@example.org or follow her on Twitter at @pjbarden.