Telling Stories With Photos
Digitize your older, historic photos
If your nonprofit has been around for a while, you may have a drawer or box full of old photos. While many will never be needed, you may want to sort through and select the iconic ones that could be used if you were asked to put together a piece for a 25th anniversary, for example. Scanning them into digital files not only makes them easier to locate (assuming you label carefully), but also helps preserve the image.
Photos are important to nonprofits as they help us tell our stories. As Walt Disney once said, "Of all of our inventions for mass communication, pictures still speak the most universally understood language." How's your grasp of that language?
Pamela Barden is the creative juice and the copywriting machine behind PJBarden Inc. Pamela also serves on the FundRaising Success Editorial Advisory Board. You can follow Pamela on Twitter @pjbarden
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.