Is Your Holiday Mailing a Thumbs-Up (or Down)?
Let's face it — we work in a field that has few hard and fast rules. We're constantly testing to find the best strategies to net the most dollars for our vital programs. There's a lot to love in the mailbox and electronic inbox these days. Our donors deserve the best from us. Thanks to all of you who deliver that day after day!
Pamela Barden is the creative juice and the copywriting machine behind PJBarden Inc. Pamela also serves on the FundRaising Success Editorial Advisory Board. You can follow Pamela on Twitter @pjbarden.