Avoiding Potholes
Decisions in fundraising that can lead to flat results.
In any business that involves putting a product out in public, there are critics. When Apple or Starbucks introduces the latest innovation from their research and development teams, the press showers us with commentary, sometimes scathing. Friends and family have opinions, good and bad. Let Facebook make a change, and you’ll read posts about it for days.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
Related Content
The Envelope Teaser: Should You Use One in Your Next Fundraising Appeal?
How Humble Is Your Nonprofit?
2 Ways to Increase Nonprofit Direct Mail Response
8 Tips to Help Prospective Donors Enjoy Your Letter
Where Nonprofits Should Focus Before December
The NonProfit Voice Ep 70: Maximize Fundraising With the Right Messaging Mindset
Comments
