Advice From the Fundraising Sages
“There are new lists that have come on the market, and better ways to ‘slice and dice’ data to get the names that are most likely to respond to your offer," Packer adds. "Challenge your list broker to bring something new to the table. Don’t settle for the same lists and segments you used pre-recession. Now is the time to rent smarter to achieve the results you need.”
Oh, you were looking for a magic formula to make all your fundraising projects super-successful at a fraction of the cost you paid last year? Sorry, no magic here — but the advice from these four who have a combined 125 years in the fundraising business can lead you to the winning path for 2013 success.
Pamela consults with nonprofits, helping them develop their fundraising strategy and writing copy to achieve their goals. Additionally, she teaches fundraising at two universities, hoping to inspire the next generation of fundraisers to be passionate about the profession. Previously, Pamela led the fundraising programs for nonprofit organizations. Pamela is a member of the Advisory Panel for Rogare, the fundraising think tank at Plymouth University’s Hartsook Centre for Sustainable Philanthropy, a CFRE, a graduate of Wheaton College (IL) and Dominican University, and holds a Doctorate in Business Administration from California Southern University. Contact Pamela at firstname.lastname@example.org or follow her on Twitter at @pjbarden.