2013 Job Descriptions for Fundraising
Receipt: The job of your receipt is to thank a donor and make him or her want to give again. That happens when the donor feels genuinely thanked in a timely manner and understands that the gift made a difference. It also happens when your receipt facilitates another gift. Look at your receipt. Does it scream "thank you" and make a donor feel very good about giving to you? Or is it simply an accounting function, about as exciting as a form from your health insurance provider?
Copywriter: Yes, I know we covered "copy" before, but the people who write copy that goes to your donors have very important jobs, and they deserve special mention. Their jobs are to get people to take action, as in give a gift. Beautiful words or flowing sentence structure is nice. But the question is, "Will it raise money?" If your writer is too married to his or her words, or is more concerned about sentence structure than results, it's time for a change.
But don't forget: Writers don't write great copy when they are left in the dark. Tell your writer about your donors and the kinds of results you get from mailings. Show them which appeals (printed or electronic) raised the most net income and the highest average gifts. Make them insiders, and you'll get copy that is more likely to speak to your donors and drive giving.
Strategic consultant: This may be an outside professional, or it may be you. Either way, the task is to keep bringing new things to the table. Some may be crazy, but those rabbit trails can occasionally lead to the next breakthrough. If you're not setting time aside for strategizing new approaches and messages, you could be holding your program back.