Package of the Year [and Gold winner, Direct Mail]: World Vision U.S.
The goal of the package, mailed as a back-to-school effort, is to inspire donors to give more and engage with their sponsored children to encourage them to get excited about learning. Gold Awards judge Paul Bobnak called the package "well-executed from start to finish." He added, "This mailing is powerful because it inspires both child and donor."
— Margaret Battistelli Gardner, editor-in-chief of FundRaising Success