Bringing the Noise
Presenting YouthNoise as a cause to the youth that we serve is a challenging proposition. They don’t see us as a cause; they see us as a tool, which is so different from a cause. However, they’re very eager to see the site grow and thrive and are willing to take certain actions to support the organization — just not give their specific dollars and cents. We feel like we’re really a portal, in a way, for [youths] who have a cause they want to pursue. We encourage them to make donations elsewhere and to connect with the causes that they specifically care about.
FS: In what ways does your Web site serve and engage youths?
GT: We’re really hoping that young people will identify YouthNoise as the way they can support the causes that they care about, so we’re in the marketplace with the concept of causes and we’re working with social networks to encourage young people to adopt a cause and to find the information, the resources, the connections to those causes on YouthNoise. We work with VolunteerMatch to provide a resource for young people to find volunteer opportunities in their communities, and we developed a program to allow young people to start projects through YouthNoise and actually invite other community members to participate in those projects.