Online Marketng Tips for Nonprofits

2. A majority of gifts will still come over-the-transom. While it’s critical to develop a strong online acquisition and e-mail strategy, it’s also important to remember that many of your donors will come to your organization’s Web site from offline sources. To maximize gift traffic, make sure that all printed materials include both your logo and your URL. It seems like a very basic point, but it’s one that marketers and fundraisers sometimes overlook. Also, make sure you regularly test asking for money within your search engine optimization strategy.