Online Giving Grew 35 Percent in 2010 and Accounted for 8 Percent of All Fundraising
Donors continue to make significant gifts online
In 2010, 88% of organizations had at least one online gift of $1,000 or more. The median online gift of $1,000 or more was $1,250 and the largest amount given online in the analysis was $100,000. 41% of these significant gifts were exactly $1,000 and 6% were $5,000 gifts.
The Report is also the first of its kind to provide directions on how organizations can benchmark themselves against the Report data and guidance on how to improve performance based on benchmark results. “The intent of this Report is to provide data that is useful in helping each organization understand its online giving performance and to drive conversations and analyses among organizational leadership that uncover opportunities to improve online fundraising results,” said Allison Van Diest, Blackbaud Internet Solutions architect and co-author of the Report.
To download the 2010 Online Giving Report, visit www.blackbaud.com/bb/online/fundraising.aspx.