Hands Off ... It's My Data!
Another interesting finding of the report is that despite being ranked as reasonably important, most people are less than satisfied with the online capabilities of their fundraising software, specifically in the areas of being able to offer personal fundraising pages, the ability to mix donations in with their e-commerce activities and constituent self-service options.
The solution to this also has its root in the organizationwide database question. Imagine you’re a consumer visiting a charity website for the first time. You go to the online store and buy some Christmas cards, for which you need to register. You then want to top up your purchase with a donation, but in order to do that, you have to register as a donor (in the organization’s separate fundraising database) as well. Apart from inconveniencing the customer/donor, it somehow gives a clue that this charity may not be running as efficiently as it could — two registrations for a simple transaction.
So here’s the challenge if you’re running a separate fundraising database: Ask whether your donors and your organization might be better served by an integrated solution.
Robin Fisk is the global fundraising product manager for Advanced Solutions International (ASI), the largest, privately owned global provider of Web-based software for member- and donor-based not-for-profits. ASI is the developer of iMIS, an upgradeable software solution for managing associations, membership, not-for-profits and fundraising.