The Pursuit of Brand Happiness

My defining moment as a donor came with little fanfare one cold and rainy morning at a local high-school running track. However, the event was certainly spectacular, as the person in whom I decided to invest crossed the finish line. During our celebratory embrace, he whispered in my ear, “I did something important.” Suddenly I discovered the true meaning behind the name “Special Olympics,” and I was never the same from that day onward.

Later that night, before closing my eyes on a very good day, I said to myself, “Today, I mattered.”

Few things in life are more important, or more powerful, than leading people to such remarkable moments of self-discovery. In doing so, you will create brand loyalty beyond your dreams. And our world certainly will be better for it.

Todd Baker is vice president of marketing and brand development for Masterworks.