NPP Leadership Speaker Profile: Emma Carrasco
What’s one quality that makes a great marketer (or even a great fundraiser)? You guessed it: Passion. When someone has great passion for something—whether it’s to aid in wildlife conservation, to end world hunger, to prevent and find treatment for deadly diseases, to advocate women’s equality, to support the LGBT community—their passion shines through and encourages others to support their cause because of their desire and enthusiasm.
If you think about it, marketing and fundraising go hand-in-hand. To be a great fundraiser, you need to employ the best-of-the-best marketing tactics to bring in more donors and more donations.
Emma Carrasco is the chief marketing and engagement officer and senior vice president of global strategies at one of the most renowned organizations that is passionately dedicated to exploring the planet, protecting wildlife and helping assure children around have an education, National Geographic Society. At National Geographic, Carrasco plays an important role in reaching key constituencies and communicating the organization’s mission and impact on the world.
Carrasco has over 30 years of experience in marketing, branding and communications, which includes companies such as NPR, Fleishman Hillard, Republica, Univision, McDonald’s Corporation and Nortel Networks. She has been honored with being inducted into Direct Marketing News’ “Marketing Hall of Femme” as one of the top 15 female CMOs in the U.S., and she also was named one of Ad Age’s “Women to Watch” in 2013.
To learn more about how to use your passion to grow revenue, come join us at the NonProfit PRO Leadership Conference for a fireside chat with Carrasco on May 17, where she will discuss how National Geographic capitalizes on their constituent’s and team’s passion to increase engagement, wallet share and revenue.
The all-day event will include a line-up of many other prestigious speakers and will take place in Philadelphia. You won’t want to miss out on this one-of-a-kind event. There will be a plethora of festivities throughout the day where you will learn about leadership strategies, meet fellow colleagues and experience what Philadelphia has to offer.
Secure your spot before it’s too late! There are only a handful of spots available. Click here to register now.
Nhu Te is senior content manager at Fundraise Up, the AI-powered online donation platform for enterprise nonprofits. In her work, she focuses on helping nonprofits create more impact through personalized donor relations, digital fundraising and thoughtful use of technology.