Words to Live By: Is It Time to Panic?
Postal reform and rates
We’re seeking preservation of the nonprofit preferred rate; six-day-per-week mail delivery; a strong regulator to protect against rate hikes; and predictable, uniform rates. Postal-reform passage is possible this year; HR 22 already passed in the House of Representatives, and we’re seeking Senate passage of its Version S.662. At the same time, a rate increase of 5.4 percent across the board likely will go into effect in January, with another rate-increase request by the USPS filed in 2006, going into effect in 2007.
E-mail solicitation and spam
We’re monitoring the Federal Trade Commission to make sure typical fundraising solicitation via e-mail doesn’t constitute spam that’s subject to regulation. Nonprofit organizations should have the freedom to pursue new techniques in building online donor relationships. A worrisome trend has developed at the state level in that some states perceive an online solicitation as sufficient to claim jurisdiction and force you to register in that state, even if you have had minimal state contact.
Senny Boone is the executive director of the Direct Marketing Association Nonprofit Federation.