Words to Live By: Is It Time to Panic?

You’ve been hearing about proposed postal-rate increases; rules against personalizing mail pieces with your donor information and thanking donors; new, expensive accountability measures; and rules against e-mailing potential donors.

So is it time to hit the panic button? No, but this also is no time to allow yourself to continue on, unfamiliar with the legislation and other changes that could affect your organization’s fundraising efforts.