Nonprofits Using Social Media to Engage and Share, Says Sage North America Survey

“Nonprofit organizations are already using social media channels to participate in conversations with their constituents, but we’re finding that the majority of them are still trying to balance using social media as a vehicle for fundraising with their internal time and resource capacity to take advantage of it,” said Krista Endsley, senior vice president and general manager for Nonprofit Solutions at Sage. “It seems that social media still hasn’t become part of nonprofit organizations’ everyday activities, perhaps simply because the organizations don’t think they have enough expertise or time to do so.”