Nonprofits Still Successful with Direct Mail Despite Economy
With the right message, mailing list and cost savings measures in place, nonprofits can be successful with direct mail fundraising even in a tough economy.
Sandra Sims and Sandy Rees have collaborated on a book called 7 Essential Steps to Raising Money By Mail that offers some of the most practical, step-by-step information available to staff and volunteers of small grassroots nonprofit organizations.
“This is not the time to stop communicating with supporters. People who have previously supported a cause still want to give, even if it's not to the level they have in the past. They also want to know that their donation is well spent, that is, going to directly impact the mission,” said Sims.
Related Content
Comments
