Makin’ It on MySpace
The reality is that most nonprofits are completely lost in Web 2.0. They lack resources, time, staff and technical know-how. Another reality? You won’t get results from using social-networking Web sites if you’re not putting time or resources into it (10 hours a week minimum). Also, it has to be said — because I come across it over and over — that age plays a huge role in successful social networking. Trust the younger people in your organization, and give them the green light to move forward. They are passionate about these sites. They know how to work them, and it’s important that you empower them and give them the resources they need.
So, what next? How do you learn how to use these sites? Which ones should your nonprofit focus on? Here’s my advice:
1. Start a profile for your organization on MySpace, get a Facebook Fan Page and set up a YouTube Channel. MySpace is the third most visited Web site in the U.S., YouTube is the fourth, and Facebook is the fifth. Go where the masses congregate online. If you don’t have a working knowledge of how to set up your organization on these sites, find a volunteer or intern who does. If you have the funds, hire a professional. Just keep in mind that it’s not as difficult as you might think.
2. Get a branded social network on Change.org. Change.org offers peer-to-peer fundraising pages, and MySpace and Facebook apps, as well as MySpace fundraising widgets. I work for Change.org part time, but I’m pitching it because the tools it provides are cutting-edge, powerful and unprecedented.
3. Read the sidebar to this article below for tips on how to manage your organization’s presence on MySpace. Then go to www.diosacommunications.blogspot.com for more information on each point and best practices for using Facebook, YouTube and Change.org, as well.
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