Nonprofits Benefit From New "Pause to Support a Cause" Campaign That Ties Donation to Research Participation
Chief Marketing Officer (CMO) Council Leads Corporate Initiative to Raise Funds for Global Charities By Making Contributions on Behalf of Individual Respondents Completing
The innovative corporate social responsibility (CSR) campaign has the potential to direct as much as 10 percent of the $18.9 billion spent on market research worldwide to thousands of non-profits. It will create a global community of millions of research-ready and receptive panelists willing to take part in online surveys and market feedback studies.
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